I‘ve been a fulltime blogger for over 12 years (viennawedekind.com) and an Instagram OG (@carolapojer) but with the rise of Social Media the blogosphere slowly died and the world began to spin faster. Now with the massive algorithm changes and Instagram no longer being a photo sharing app (as they‘ve self declared a while ago) I somehow lost the spark a big. Call it Instagram fatigue. It‘s just too fast-paced for me as artist. Now the platform prefers performance instead of uniqueness, likes and reach instead of creative concepts and inspiration. And two years ago, with the Pandemic in full swing and me being a newborn mother, everything inside of me started to scream: I don‘t wanna do this anymore!
In the past year that voice got louder and sometimes Instagram just makes me depressed, unsatisfied and uninspired.
So I was constantly searching for a new creative outlet, something that brings me joy and where I can exchange thoughts with like-minded people without the pressure of a maximum outcome. And maybe The Inspiration Club is a way of finding a new spark while sharing things that inspire me and made me the person that I am today.
ABOUT ME
My name is Carola. I was born and raised in a small village in Styria/Austria before I studied Acting & Photography in Graz & Vienna. Loved the big cities immediately! I'm also a trained Paramedic but that was ages ago so don't trust me. I've worked as actress for theatre and TV productions while launching viennawedekind.com in 2011.
What started as a side project became one of the first and most successful fashion blogs in Austria. In the good old blogging days... December 2020 my world changed completely as I became a mother of a wonderful little girl, which taught me so much and I'm still in awe. The greatest love of my life and yet the most challenging period of my life. In 2021 l've rediscovered my love for ceramics and started ONE OF A KIND which brings me a lot of joy and tranquility. And in June 2023 another dream came true, which I had for many years: together with my friend and business partner Andreea I've openend HOUSE OF AUSTER - Austrias first shoppable apartment where I‘m in charge of sourcing Fashion and Decoration.
With this Club I wanna take you along the ride. Sharing insights from my life as Photographer, Store Owner, Ceramicist, Actress, Fashionphile and Mother of a little girl.
Talk to you soon,
Carola